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    How livestreams helped a village survive outbreak

    source: Nanfang Daily Online     time: 2020-08-13 10:22:41

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    Liang Qianjuan sells local agricultural products through livestreaming at her home in Longnan, Gansu province. CHINA DAILY

    With her hair curled and face powdered, Liang Qianjuan, a farmer from Gansu province, was ready for her close-up. In a few moments she would be live on camera, raking in the cash.

    Sitting in front of a table laden with a dozen seasonal products, like apples, walnuts, honey and carrots, Liang elaborated on their quality, taste and nutritional value to her tens of thousands of online followers.

    The 33-year-old runs Longshan Zhuangyuan, an online store operated from a small, remote village in the city of Longnan.

    She sells local agricultural products, such as dried long beans, almonds and eggs, to customers across the country.

    "Online sales and livestreaming are the current trend. Compared with simply selling products through online shops, livestreaming allows better communication with customers and boosts sales as they can see the products in a more vivid way," she said.

    But her path to success has not been straightforward.

    Dropping out after middle school, she went to Guangdong province to earn a living. Liang moved up from being a migrant worker on an assembly line to a secretary in an office. After more than a decade in Guangdong, she quit her job to return home in 2013.

    Encouraged by the local government's policies supporting e-commerce development, she made a decision that changed not only her own fortunes, but those of others in her home village.

    "In the beginning, fellow villagers all thought e-commerce was nothing but a fraud, and they still sold to middlemen when I offered a higher price," she said. "My store, as a result, only had one product on sale-my family's homegrown walnuts."

    But her store proved so popular that in just over a year she gained quite a few regular customers and started selling more local agricultural products online. Many local farmers began enlisting her help to sell their produce in return for a cut of the sales.

    "Many businesses in such a backward village don't sell online because they don't know how to," Liang said.

    "But we chose to do it because selling online has increased farmers' incomes by enabling them to reduce overhead costs and sell agricultural products to more people without traveling far."

    Last year, Liang sold more than 50 metric tons oSN捐赠账户

    《上海之夜》等香港经典电影在内地高校播映----

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      5月6日至10日,喷鼻港特区当局驻笨红事处联同喷鼻港片子材料馆,取北年夜教艺术教院、北师范年夜教艺术取传媒教院、河北年夜教艺术教岳匀内校协作,放映《热夜》《家玫瑰之恋》《上海之夜》三部喷鼻港典范片子,并约请喷鼻港资深片子研讨教者、影评人何思醣,取内校门生、西席及片子喜好者座道交换。

      《上海之夜》由张艾嘉、钟镇涛、叶侔谀等主,报告两舫吕纪40年月,上海夜总会小丑董百姓取舞蜜斯阿舒正在助人过程当中发生豪情的故事。

      何思醣7日正在该片播映后的座道会上暗示,影片既带给不雅寡悲笑,也显现出悲悼的一里,反应了战役年月的社会成绩。

      他引见喷鼻港片子开展史时暗示,凄惨的┞方争汗青正在必然水平上激起恋犁影事情者的创做灵感,喷鼻港是本地取天下联络的桥梁,片子也阐扬了主要感化。

      北师范年夜教艺术取传媒教院播送电视专业硕士杨单单承受种孤社记者采访时暗示,喷鼻港片子汗青灿烂,有本身的特征,等待无机会多领会喷鼻港片子文明。

      据领会,“百部不成没有看当便港片子”是喷鼻港特区当局拷仓及文明事件署辖下片子材料馆策展的一项放映己邬道举动,衙挥胸至本地战外洋差别都会,以推行喷鼻港片子艺术及增进文明交换。此前,举动曾正在中心好术教院好术馆、浑华年夜教艺术专物馆战止您群众年夜教等举行。(完)f agricultural products through online orders. Due to the expansion of her online sales, she now has 400 local farmers supplying products to her-a quarter of whom used to live below the poverty line.

    Earlier this year, when the novel coronavirus outbreak took a grip nationwide, her online sales channel and livestreaming helped her and the villagers stay afloat as restrictions were imposed across the country.

    While people scrambled to shop online for everyday supplies, Liang's business ran smoothly and prevented the villagers' produce from rotting in the field. She said the new business model had given them a lifeline.

    Though the logistics company that she relied on had shut down because of travel restrictions, the local branch of China Post provided a delivery service.

    "Livestreaming helped the industry weather the crisis-it's forged an entirely new way of business that is likely to continue for a long time and become part of daily life," said Liang, who is also a National People's Congress deputy.

    She said as this year marks the deadline for China to eradicate absolute poverty her goal is to "build a digital engine for rural revitalization and a new rural infrastructure driven by technology to help more villages".



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